Not many Indian food establishments have a universally-recognised and iconic product as Sri Krishna Sweets has with the ‘Mysurpa’. The sweets manufacturer was looking to connect with its ardent consumers and at the same time, find a ‘sweet spot’ to engage with its millennial audience.

The confectionery maker wanted to revamp their creatives and was looking for a radical shift in communication. Our social media marketing team came up with several informative and engaging posts for the client during our brief stint.

While many creatives made the cut, some bizarrely hilarious ones were left back on the editing room floor. Here are some of them.